Impact of After Sales Service on the Sale of Apples Products Dissertation

Impact of After Sales Service on the Sale of Apples Products - Dissertation Example The current global market is increasingly being filled with products with similar attributes, features and offerings. As a result, companies are finding it extremely difficult to differentiate their products on the basis of attributes and features alone. Fierce competition as well as diminishing profit margins from sales of products has forced companies to think of out-of-the-box marketing and promotional tactics in order to survive in this competitive market. Customers too are opting for brands that provide better offerings and a comprehensive package. So, companies have started implementing after-sales services as well as associated activities as a relevant source for profit and key differentiating strategy. Profits and revenues generated from these services are often found to be higher than traditional product marketing. Various surveys on impact of after sales services have also revealed that these may shoot up profits to three times higher than the original turnover calculated i n a product’s entire life cycle. However, there is a need for dramatic shift in traditional perception regarding after sales services, from being perceived as a necessary evil to a customer-centric approach (Gaiardelli, 2007). With increasing competition in the global environment dominated by rising costs of customer recruitment, loyalty of customer has become the marketplace currency in this 21st century. Companies are implementing various service solutions based on technology such as, CRM (Customer Relationship Management).

Pros and cons of globalisation Essay Example | Topics and Well Written Essays - 2000 words

Pros and cons of globalisation - Essay Example Similarly, for centuries, people and business have invested in enterprises in additional countries. If we analysed the term "globalization" has acquired substantial affecting force. No doubt, some view it as a procedure that is useful a key to future world fiscal expansion and also inevitable and irreparable. According to the global experts there are so many questions concerning globalization like when did it commence, who supports, who alongside it or does technology effects globalization We will scrutinize these questions and attempt to find the greatest answers. Let's take a quick tour of globalization is a broadly used and hotly discussed subject which has numerous definitions. It can simply be defined as the compression of the world. However, globalization is too complex to be described with a single definition. Here are some more definitions to understand the subject better: According to the WTO report, globalization is the homogenization of people's tastes as well as demand patterns just about the world, due to augmented access to global communication of information regarding products and services as well as amplified access to transportation of products and people crosswise borders.(Hammond & Grosse,2003) Globalization can be explained as Adam Smith did as, "the growth of opulence," meaning when constraints on people's competitiveness are removed, then progress will flourish, with each individual looking to get better his or her lot. Globalization is The Process According to the expert analysis globalization is the procedure by which businesses generate value by leveraging their resources and ability across borders, as well as includes the organization of cross-border manufacturing and marketing strategies * Globalization is the rising integration of economies and societies around the globe. * A social procedure in which the restraint of geography on social and educational arrangements recede as well as in which people become gradually more aware that they are receding ( Waters, 1995). * Globalization is a procedure (or set of progression) which embodies a revolution in the spatial organization of social dealings and transactions, produce transcontinental or interregional flows as well as networks of activity, dealings as well as power. Technology and Organization According to the expert analysis globalization is a procedure of interaction and incorporation in the midst of the people, companies, as well as governments of dissimilar nations, a procedure driven by international trade as well as investment and aided by information technology. Global Value According to the expert analysis it is helpful for media reforms to obtain place, in order to reduce the harmful communal and economic effects for the nations it is moving. The onus is therefore located on the governments and media practitioners to plan remedial events. This process may not be an simple one due to the information the global media, is certainly propelled by globalisation. Hence the state of affairs worsens because each day the world becomes additional of a worldwide village. However apathy is not the method to go, changes have to be made to downplay the damaging effects of global media