EBay Website Profile Essay Example | Topics and Well Written Essays - 1000 words

EBay Website Profile - Essay Example Many web experts have classified eBay as original Web 2.0 Company. The company uses eBay wiki and eBay blog as tools for knowledge sharing among online community. eBay blog helps user to promote their business and product offering to other users. Application of web 2.0 not only helped users to promote offering but enhance two way communications between vendors also. eBay wiki has revolutionized the concept knowledge sharing by creating online platform to transfer product knowledge between users (Campanelli, 2008, p. 165). Web 2.0 can be used as an alternative to integrated marketing communication to promote product by means of using digital marketing. The process decreases cost of promotion manifold in comparison to traditional advertising technique (Hof, 2006).Company’s eBay listing & store design helps them to increase visitor retention. It helps the seller to showcase the product portfolio in best possible color combination to buyers while flexible update function empower t he vendor to change content in accordance with the demand of market.eBay always try to improvise in website design to compete with their business competitor Amazon. Use of catalog in the website helps customers to navigate all the products under one product category and this process not only augment shopping experience but saves lot of time also. eBay has enhanced shopping experience in four dimensional ways. 1- Condition- eBay sellers offer items in range of various conditions increasing flexibility in offering.

Life and career Essay Example for Free

Life and career Essay Singers parents were Viennese Jews who escaped the German annexation of Austria and fled to Australia in 1938. His grandparents were less fortunate; they were taken by the Nazis to Lodz, and were never heard of again. [1] Singers father imported tea and coffee, while his mother practised medicine. He attended Scotch College. After leaving school, Singer studied law, history and philosophy at the University of Melbourne, gaining his degree in 1967. He received an MA for a thesis entitled Why should I be moral? n 1969. He was awarded a scholarship to study at the University of Oxford, obtaining a B. Phil in 1971 with a thesis on civil disobedience, supervised by R. M. Hare, and subsequently published as a book in 1973. [2] After spending two years as a Radcliffe lecturer at University College, Oxford, he was visiting professor at New York University for 16 months. He returned to Melbourne in 1977, where he has spent most of his career, apart from many visiting positions internationally, and until his move to Princeton in 1999. Animal LiberationPublished in 1975, Animal Liberation[3] was a major formative influence on the animal liberation movement. Although Singer rejects rights as a moral ideal independent from his utilitarianism based on interests, he accepts rights as derived from utilitarian principles, particularly the principle of minimizing suffering. [4] Singer allows that animal rights are not exactly the same as human rights, writing in Animal Liberation that there are obviously important differences between human and other animals, and these differences must give rise to some differences in the rights that each have. [5] So, for example an animal does not have the right to a good education as this is meaningless to him, just as a male human does not have the right to an abortion. But he is no more skeptical of animal rights than of the rights of women, beginning his book by defending just such a comparison against Mary Wollstonecrafts 18th-century critic Thomas Taylor, who argued that if Wollstonecrafts reasoning in defense of womens rights were correct, then brutes would have rights too. Taylor thought he had produced a reductio ad absurdum of Wollstonecrafts view; Singer regards it as a sound logical implication. Taylors modus tollens is Singers modus ponens. In Animal Liberation, Singer argues against what he calls speciesism: discrimination on the grounds that a being belongs to a certain species. He holds the interests of all beings capable of suffering to be worthy of equal consideration, and that giving lesser consideration to beings based on their having wings or fur is no more justified than discrimination based on skin color. In particular, he argues that while animals show lower intelligence than the average human, many severely retarded humans show equally diminished mental capacity, and intelligence therefore does not provide a basis for providing nonhuman animals any less consideration than such retarded humans. Singer does not specifically contend that we ought not use animals for food insofar as they are raised and killed in a way that actively avoids the inflicting of pain, but as such farms are few and far between, he concludes that the most practical solution is to adopt a vegetarian or vegan diet. Singer also condemns most vivisection, though he believes animal experiments may be acceptable if the benefit (in terms of improved medical treatment, etc. ) outweighs the harm done to the animals used. [6] Due to the subjectivity of the term benefit, controversy exists about this and other utilitarian views. But he is clear enough that humans of comparable sentience should also be candidates for any animal experimentation that passes the benefit test. So a monkey and a human infant would be equally available for the experiment, from a moral point of view, other things being equal. If performing the experiment on the infant isnt justifiable, then Singer believes that the experiment shouldnt happen at all — instead, the researchers should pursue their goals using computer simulations or other methods. Applied ethics His most comprehensive work, Practical Ethics,[7] analyzes in detail why and how beings interests should be weighed. His principle of equality encompasses all beings with interests, and it requires equal consideration of those interests, whatever the species. The principle of equal consideration of interests does not dictate equal treatment of all those with interests, since different interests warrant different treatment. All have an interest in avoiding pain, for instance, but relatively few have an interest in cultivating their abilities. Not only does his principle justify different treatment for different interests, but it allows different treatment for the same interest when diminishing marginal utility is a factor, favoring, for instance, a starving persons interest in food over the same interest of someone who is only slightly hungry. Among the more important human interests are those in avoiding pain, in developing ones abilities, in satisfying basic needs for food and shelter, in enjoying warm personal relationships, in being free to pursue ones projects without interference, and many others. The fundamental interest that entitles a being to equal consideration is the capacity for suffering and/or enjoyment or happiness; mice as well as human beings have this interest, but stones and trees do not. He holds that a beings interests should always be weighed according to that beings concrete properties, and not according to its belonging to some abstract group such as a species, or a set of possible beings, or an early stage of something with an as yet unactualized potential. He favors a journey model of life, which measures the wrongness of taking a life by the degree to which doing so frustrates a life journeys goals. So taking a life is less wrong at the beginning, when no goals have been set, and at the end, when the goals have either been met or are unlikely to be accomplished. The journey model is tolerant of some frustrated desire, explains why persons who have embarked on their journeys are not replaceable, and accounts for why it is wrong to bring a miserable life into existence. Although sentience puts a being within the sphere of equal consideration of interests, only a personal interest in continuing to live brings the journey model into play. This model also explains the priority that Singer attaches to interests over trivial desires and pleasures. For instance, one has an interest in food, but not in the pleasures of the palate that might distinguish eating steak from eating tofu, because nutrition is instrumental to many goals in ones life journey, whereas the desire for meat is not and is therefore trumped by the interest of animals in avoiding the miseries of factory farming. In order to avoid bias towards human interests, he requires the idea of an impartial standpoint from which to compare interests. This is an elaboration of the familiar idea of putting oneself in the others shoes, adjusted for beings with paws or flippers. He has wavered about whether the precise aim is the total amount of satisfied interests, or instead the most satisfied interests among those beings who already exist prior to the decision one is making. Both have liabilities. The total view, for instance, seems to lead to Derek Parfits Repugnant Conclusion[8] — that is, it seems to imply that its morally better to have an enormous population with lives barely worth living rather than a smaller population with much happier lives. The prior-existence view, on the other hand, seems questionably indifferent to the harm or benefit one can do to those who are brought into existence by ones decisions. The second edition of Practical Ethics disavows the first editions suggestion that the total and prior-existence views should be combined in such a way that the total view applies to sentient beings who are not self-conscious and the prior-existence view applies to those who are. This would mean that rats and human infants are replaceable — their painless death is permissible as long as they are replaced — whereas human adults and other persons in Singers expanded sense, including great apes, are not replaceable. The second edition dispenses with the requirement of replacement and the consequent high population numbers for sentient beings. It asserts that preference-satisfaction utilitarianism, incorporating the journey model, applies without invoking the first editions suggestion about the total view. But the details are fuzzy and Singer admits that he is not entirely satisfied with his treatment of choices that involve bringing beings into existence. Ethical conduct is justifiable by reasons that go beyond prudence to something bigger than the individual, addressing a larger audience. Singer thinks this going-beyond identifies moral reasons as somehow universal, specifically in the injunction to love thy neighbor as thyself, interpreted by him as demanding that one give the same weight to the interests of others as one gives to ones own interests. This universalizing step, which Singer traces from Kant to Hare, is crucial and sets him apart from moral theorists from Hobbes to David Gauthier, who regard that step as flatly irrational. Universalization leads directly to utilitarianism, Singer argues, on the strength of the thought that my own interests cannot count for more than the interests of others. Taking these into account, one must weigh them up and adopt the course of action that is most likely to maximize the interests of those affected; utilitarianism has been arrived at. Singers universalizing step applies to interests without reference to who has them, whereas a Kantians applies to the judgments of rational agents (in Kants kingdom of ends, or Rawlss Original Position, etc. ). Singer regards Kantian universalization as unjust to animals. Its their capacity for suffering/happiness that matters morally, not their deficiency with respect to rational judgment. As for the Hobbesians, Singer attempts a response in the final chapter of Practical Ethics, arguing that self-interested reasons support adoption of the moral point of view, such as the paradox of hedonism, which counsels that happiness is best found by not looking for it, and the need most people feel to relate to something larger than their own concerns. Abortion, euthanasia and infanticide Consistent with his general ethical theory, Singer holds that the right to physical integrity is grounded in a beings ability to suffer, and the right to life is grounded in, among other things, the ability to plan and anticipate ones future. Since the unborn, infants and severely disabled people lack the latter (but not the former) ability, he states that abortion, painless infanticide and euthanasia can be justified in certain special circumstances, for instance in the case of severely disabled infants whose life would cause suffering both to themselves and to their parents. In his view the central argument against abortion is It is wrong to kill an innocent human being; a human fetus is an innocent human being; therefore it is wrong to kill a human fetus. He challenges the second premise, on the grounds that its reference to human beings is ambiguous as between human beings in the zoological sense and persons as rational and self-conscious. There is no sanctity of human life that confers moral protection on human beings in the zoological sense. Until the capacity for pain develops after 18 weeks of gestation, abortion terminates an existence that has no intrinsic value (as opposed to the value it might have in virtue of being valued by the parents or others). As it develops the features of a person, it has moral protections that are comparable to those that should be extended to nonhuman life as well. He also rejects a backup argument against abortion that appeals to potential: It is wrong to kill a potential human being; a human fetus is a potential human being; therefore it is wrong to kill a human fetus. The second premise is more plausible, but its first premise is less plausible, and Singer denies that what is potentially an X should have the same value or moral rights as what is already an X. Against those who stress the continuity of our existence from conception to adulthood, he poses the example of an embryo in a dish on a laboratory bench, which he calls Mary. Now if it divides into two identical embryos, there is no way to answer the question whether Mary dies, or continues to exist, or is replaced by Jane and Susan. These are absurd questions, he thinks, and their absurdity casts doubt on the view that the embryo is a human being in the morally significant sense. Singer classifies euthanasia as voluntary, involuntary, or non-voluntary. (For possible similar historical definitions of euthanasia see Karl Binding, Alfred Hoche and Werner Catel. ) Given his consequentialist approach, the difference between active and passive euthanasia is not morally significant, for the required act/omission doctrine is untenable; killing and letting die are on a moral par when their consequences are the same. Voluntary euthanasia, undertaken with the consent of the subject, is supported by the autonomy of persons and their freedom to waive their rights, especially against a legal background such as the guidelines developed by the courts in the Netherlands. Non-voluntary euthanasia at the beginning or end of lifes journey, when the capacity to reason about what is at stake is undeveloped or lost, is justified when swift and painless killing is the only alternative to suffering for the subject.

Female Performers in Country Music Essay -- Women Gender Papers

Female Performers in Country Music During the early twentieth century, southern music began to be known by a somewhat more precise and diverse set of classificatory designations such as "country," "blues," and "jazz," Through the phenomenal development of the radio and recording technology, the music of the south rapidly became known throughout the nation. The contributions of early performers such as the great Jimmie Rodgers, Vernon Dalhart, Bob Wills, Milton Browne, the singing cowboys and many others are well documented. But where are the female musicians during the early development of country music, specifically during the 1920s and 1930s? In the "blues" field, the names of the legendary Billie Holiday, Bessie Smith, Mamie Smith and Ma Rainey are well known along with male performers such as Blind Lemon Jefferson, "Peg Leg Howell," and many others. In the opera, women had long held important places in the music and the same may be said of vaudeville. In earlier country music, female performers were much less prom inent and their roles more muted. Furthermore, until recently, there has been a woeful lack of scholarly attention to the early roles of women in the formation of the music in its modern commercial form. A part of the problem lies in the fact that recorded country music from the pre-1940 period is difficult to find, but it is also likely that women performers were far less numerous during this period. Coltman (1978:161) reports of that of the 377 pieces of recorded country music from the period 1922-1931 he had heard, only 12 (3%) were female soloists or all female groups, only 5% of the records were male groups who would feature a female soloist, and only about 5% were known to feature women as instrumentalists.... ...liche, "You've come a long way, baby." 1Jill McWhorter is a 1990 graduate of Middle Tennessee State University and is currently a reporter and staff writer for the Review Appeal in Franklin, Tennessee. 2There is some evidence that Billie Maxwell, "The Cow Girl Singer," may have been the first to record in this genre. (Cf Coltman, 1978:164). 3In the Summer of 1990, Patsy visited Murfreesboro and appeared as a surprise guest in my Elderhostel class on country music. She delighted us with a rendition of "I Wanna Be a Cowboy's Sweetheart" and graciously consented to an interview. Some of the material in this section is drawn from that interview. BSA 4Female performers are only beginning to compete in the songwriting arena and lag woefully behind in the music publishing business. They have made great strides, however, in the area of artist management.

Observation play Essay

Kiahi a boy of about 3 years old was playing alone stood on a small hill of dirt , at first it looked like her was just looking at the other kids play. When I kept looking at him to see if he was just going to continue to doing nothing, but watch the other children I noticed that he was standing there like a solider tall and with determination on his face. With his hand to his forehead looking about as the other children ran around. After a while I see that he is pointing to his class mates at random and looks to be giving directions, more  like orders, of some sort, although no one is paying attention. After giving off orders in a solider like manner he nods his head, as though satisfied with himself and his team though it was just him playing, and pulls out some kind of black/sliver rectangular key chain object out of his shirt pocket. He clicks on it, as if it had buttons, brings it up to his ear and talks and nods, he’s using it as a cell phone. After he is done he clicks it again to end the call and puts it back to his pocket. Then he just runs off the hill and goes  plays at the play structure, as if what he just did never happened. At first I thought Kiahi was engaging in unoccupied play, because to me it looked as if he was doing nothing at all but just looking at what everyone else was doing. As I kept observing him it looked to him that his was doing solitary play. Playing out a role of someone with authorization giving out orders, and taking calls. It was solitary because no one else was engaging with him in is play even though he pointed out to other kids when giving off orders no one paid him attention. Sophia a girl of about 4 years old with a temperament of a being shy and quite, wasn’t playing with anybody else. She was reluctant to join anybody for play. After a while Sophia looks to have acquired a play mate Elena a soft spoken 3 years old, though in some occasions I did hear her be a little louder towards other kids, they are playing in the sand box. It looks like they are playing kitchen; cooking, serving, cutting and cleaning. Throughout the play not a word was spoken, but they seemed to communicate  in their own silent way. After a while Sophia and Elena moved to play with the balls, when Sophia would turn her back on the ball and it rolled away from her instead of calling out to Sophia to get the ball Elena runs after the ball and gives it back to Sophia in her hands and points to the baskets behind her. In a silent gesture to throw the ball at the basket. I found these girls interesting because I’ve observed them for a while during the morning time when dropped off up until free play outside. I know for a fact that both  girls speak Elena even yells at times when kids don’t pay attention for following the rules. Sophia is new to the pre-school program at Head Start and cries when her Mom, as Ms. Perla informed me, leaves her but just for a few minutes. It takes Sophia a few hours to get into play with actual words being spoken. Elena is a sweet little that separated from her little group of friends to play with Sophia and to me it looked as if Elena understood Sophia not wanting to speak, seeing as Elena ever attempted to say  a single word to her. At first Sophia was engaging in solitary play, playing on her own on the play structure. In the sand box Sophia and Elena cooperative playing, even though they didn’t say a word, the worked together to prepare, cook and serve a meal and clean up after they were done. They had a common goal in playing kitchen. After that they played with the balls which turned to associative play still playing together but without a common goal because Sophia wasn’t as engaged as Elena in trying to play basketball.

Dual nature of Dr Jekyll and Mr Hyde and the duality between good and evil Essay

The struggle between Dr Jekyll and Mr Hyde reflects upon the duality of man, in between good and evil. Robert Louis Stevenson wrote the novel in the 1800 where T.V and other forms of entertainment didn’t exit, therefore the Victorian audience, found it entertaining to read. The novel explores the attitudes of the Victorians people with regard to their obsession with keeping a respectable society However, despite this public decency, Stevenson appears to be suggesting that underneath the surface, people’s behaviour was not quite as respectable as it should be. Stevenson believed that there is light and dark in all of mankind- man is not truly one, but truly two. Most of the characters are seem as having professions considered to be important and influenced, such as lawyers, doctors and politicians, all representing respectability. Mr Jekyll liked to indulge in pleasures but his status prevented him to do so, he creates an alter ego for himself to live out his passions. Dr Jekyll dependence on Mr Hyde became an addiction, although Jekyll says that he ‘can be rid of Mr Hyde at any point’ his lack of control helps Mr Hyde to over power him and take over. Robert Louis Stevenson was born and bread in Edinburgh. He was a very sick boy thought his childhood which had confined him to a bed. His nurse used to read to him the Pilgrims Progress and the Old Testament, telling him stories about evil, causing him to suffer nightmares. Stevenson grew up in Edinburgh which itself had two faces on one hand the modest, religious and respectable ‘New Town’ and on the other hand a bohemian Edinburgh- the dark one. This Edinburgh was symbolized with brothels and shadiness. The contrast of the two was a bit like the nature of Dr Jekyll and Mr Hyde. The story of Dr Jekyll and Mr Hyde is largely allegorical. In the first chapter we see the theme of duality when the two characters Utterrson and Enfield are a taking a walk and they see a door which described as ‘bore in every feature the marks of prolonged and sordid negligence’. The door stood out from the rest of the street because all the other buildings were well kept. Mr Enfield has a flash back, he remembers the time Mr Hyde tramples over the girl and describes him as a ‘juggernaut’. The first victim of Hyde was the little girl. I think the reason why Stevenson chose a little to be the first victim of Hyde is because a child represents innocence and he is trying to say that Hyde is pure evil with a cold heart. The description of the street reinforces the theme of duality because it is a dingy neighbourhood and there are shops like ‘rows of smiling women’ this raises a question why is Dr Jekyll living in a tawdry neighbourhood. Jekyll appearance is a lot different from Hyde he is smoothed face where as Hyde looks as if though he is deformed and short. I think the reason why Hyde is short is because the evil side of Dr Jekyll hasn’t developed properly. Hyde becomes Jekyll’s demonic, monstrous self. Stevenson presents him as such from the outset. Hissing as he speaks, Hyde has a kind of black sneering coolness†¦.’like satin’. He also strikes those who witness him as being deformed, ‘pale and dwarfish’ As the story progresses, Hyde becomes more and more violent, culminating with the death of Sir O.Carew. The maid describes the murder as horrific but before the murder there is a pleasant description of the setting ‘the soft, clear night, the romantic nature of the maid, the full moon, and the sweet loveliness of the old man’. This is another example of the use of duality and the theme of good and evil because Stevenson describes the setting with a romantic aroma ‘full moon’ but then everything changes from good to evil. The horrific description of the murder includes a ‘storm of blows’ and bones being ‘audibly shattered’ once again Hyde is described as ‘disgusting looking’. The description implies Stevenson views of the world of certain, inherent evilness in people, something that can be detected by merely glancing at a person. Stevenson explores the theme of double through symbols and characters. Most of the novel is set at night, and the fog becomes almost a character hiding people in the city. Where ever wine is present there is positive happening but it can also symbolize evil because too much wine can transform a person making him drunk. This happens to be like Dr Jekyll and Mr Hyde, when he drinks the potion. Stevenson tries to create an atmosphere which is based on (emphasise) tension between order and disorder-duality. He finds the truth. However, even Utterson seems to have a double life, and in his quest he examines his own conscience â€Å"and the lawyer, scared by the thought, brooded a while in his own past, groping in all the corners of memory, lest by chance some Jack-in-the-Box of an old iniquity should leap to light there† Dr Lanyon dies because he was exposed to the pure evilness of Jekyll’s experiment that went wrong. The evil, Jekyll created, killed Dr Lanyon, indirectly. When forced to confront his divided self, Lanyon could not bear to think that he may have his own Mr Hyde in him. So he kills himself.

Moral Dilemmas Essay Essays

Moral Dilemmas Essay Essays Moral Dilemmas Essay Essay Moral Dilemmas Essay Essay Essay Topic: Emma Moral Dilemmas. Moral Strategies. and the Transformation of Gender Lessons from Two Coevalss of Work and Family Change Women seek personal development by caring for others and work forces attention for others by sharing the wagess of independent accomplishment are the traditional societal norm in the twentieth century. In the twenty-first century. people started to oppugn whether adult females and work forces should truly be separated into two distinguishable. opposed and unchanging moral classs. Womans and work forces now have struggles and tensenesss between household and work. public and private. liberty and committedness. for these. gender duality can non be used to work out as in the yesteryear. Undoubtedly. gender duality in moral orientation can decide the cosmopolitan tenseness to certain extent. but it is merely normative instead than descriptive. Gender is a societal establishment instead than an built-in trait and it is now transforming. Womans now seek autonomy economically and socially. they seek personal and societal committedness outside the place. while men’s breadwinning function and duty to back up adult females and kids diminish. Womans and work forces are now confronting socially structured moral quandary. Investigating how the new coevals thinks. the interview reveals that the immature coevals believes that it is hard to maintain a relationship with balanced liberty and committedness. They believed that it is non morally incorrect to stop the relationship if the two do non acquire along good. Ending the relationship would be better than maintaining a bad relationship. non merely to the twosome. but besides to their kids. Besides. they appreciated their female parents if they work and think that both adult females and work forces should care for the household both financially and emotionally. As it seems hard to allocate moral labour by gender-neutral schemes. adult females and work forces diverge in their sentiment in gender function. Men prefer the Neotraditionalism. that is. the twosome portion the breadwinning but the adult females have to put household foremost. but this collide with what the adult females long for. liberty before committedness. and they want to be economically independent. In my sentiment. this gender transmutation has important importance to people in the twenty-first century. particularly to adult females. In the yesteryear. because of the gender duality. adult females are restrained from work and are expected to remain at place to pull off the family. e. g. expression after the kids. do the family jobs. they have to give all their clip to the household and have to give up their dreams. even if they are talented or have potential in some Fieldss. they do non hold the chance to research into their callings. Besides. they have to be tolerant to the family force merely because they are economically dependent and they rely on their hubbies for life. They do non hold the on the job ability because they have spent most of their clip in the household and they have already been detached from the outside work society. It is besides hard for them to happen occupations because of the societal and cultural environment that do non promote adult females working. As a consequence. adult females are trapped in the matrimony for their whole life. On the other manus. the traditional gender duality does non merely give disadvantages to the adult females. work forces besides suffer from that. Work force are the exclusive breadwinner in the household and they have to bear the force per unit area to gain the life for the whole household. Because they have to work hard to back up the household financially. ever with long on the job hours. they may non hold clip to care for their kids. They have less clip and chance to pass on with the kids and construct good relationships with them. Work forces have no pick but to give the clip with their household. Now. we are lucky that the gender difference is acquiring smaller and the moral duty for work forces and adult females are non so evidently divided. Though there are still structural and cultural contradictions in the society today. adult females and work forces now enjoy more freedom to take what they want to make to achieve a balance between household and work. liberty and committedness. To assist with the transmutation. more family-friendly elements should be added to the society and in the workplace to assist adult females and work forces to endeavor for their success in both their callings and their households.

Why Google is Looking for These 5 Key Traits in Employees

Why Google is Looking for These 5 Key Traits in Employees Google did a two-year study of its workers and discovered (surprise!) that fancy degrees and super-genius IQs don’t make great team players. Recent research out of the University of Notre Dame confirms this: what matters most is that coworkers trust each other and believe in what they’re doing. Forget self-interest and pedigree. Forget top-name colleges and the SATs. Google is now shifting course to recruit people who are hardworking and resilient instead- and finally working to diversify their workforce (which is a shocking 70% male and 60% white). Say goodbye to the old elitism of the lone wolf superstar, and say hello to an appreciation of candidates who can overcome adversity.The most important thing companies want to do is building better teams, and here’s what they’ll be looking for:1. Psychological safetyTeam members need to trust each other to take risks. Superegos only get in the way. Team members need to be comfortable being vulnerable together t o do their best work.2. DependabilityThe best teams get it done on time and set the bar consistently high.3. Structure ClarityThe best teams work together with clear roles and goals and strategies.4. MeaningIt’s important to believe in the work you’re doing together and to make it matter.5. ImpactThe best stuff comes out of teams working to make something meaningful and affect change.As a Harvard HR rep wrote in a blog post, â€Å"Who  is on a team matters less than how the team members interact, structure their work, and view their contributions.† The dream team of the future is a powerhouse of people with a wide variety of strengths and talents, people who can trust each other enough to take risks and create a more dynamic future. It doesn’t matter where you went to college. What matters is what you bring to the table and how well you contribute to the group.

Profile of Murder Victim Carlie Brucia

Profile of Murder Victim Carlie Brucia On Sunday, February 1, 2004, in Sarasota, Florida, 11-year-old Carlie Jane Brucia was on her way home from a sleepover at her friends house. Her stepfather, Steve Kansler, was on his way to pick her up en route, but never found her. Carlie, deciding to cut through a car wash not far from her home, was approached by a man and led away, never to be seen alive again. The surveillance camera at the car wash showed a man in a uniform type shirt approaching Carlie, saying something to her, and then leading her away. NASA, with some technology used in the investigation of the Space Shuttle Columbia disaster, assisted the investigation by working with the video to enhance the image. The FBI also worked to help find Brucia and the man who abducted her. After receiving tips as to the identification of the man, the Sarasota police questioned Joseph P. Smith, who had been in their custody on an unrelated parole violation charge since the day after Carlie was abducted. A woman who said she lived with Smith was one of the tipsters who contacted the police. Smith refused to admit to any involvement with Carlie Brucias disappearance. On February 6, it was announced that Carlie Brucias body had been found. She had been murdered and left in a church parking lot just miles from her home. A History of Kidnapping Joseph Smith, a 37-year old car mechanic, and father of three who had been arrested at least thirteen times in Florida since 1993, and had been previously charged with kidnapping and false imprisonment, was held in custody as the main suspect in the murder of Carlie Brucia. On February 20, Smith was indicted on a first-degree murder and separate charges of kidnapping and capital sexual battery was filed by the Florida attorneys office. The Trial During the trial, the jury saw the videotape and heard testimony from several witnesses who said they recognized Smith when they saw the video on television. The video also picked up tattoos on Smiths arm, which were identified during the trial. The videotape was not the only evidence linking Smith to the crime. DNA evidence was presented that identified semen found on the girls clothes matching that of Smith. The jury also heard testimony from Smiths brother, John Smith, who led police to Carlies body near a church after his brother confessed to the crime to him during a jail visit. He told jurors that his brother told him that he had rough sex with the 11-year-old Sarasota girl before he strangled her to death. He also  testified that he had recognized his brother in the videotape that pictured Carlie being lead away by a man behind a car wash. Closing Arguments During Prosecutor Craig Schaeffers closing statement, he reminded jurors of the videotape showing Smith leading Carlie Brucia away, and to Smiths DNA found on her shirt and of the taped admissions that he killed her. How do we know this man killed Carlie? Schaeffer asked the jurors. He told us. Smiths defense attorney shocked the courtroom when he declined to give a  closing statement. Your honor, opposing counsel, members of the jury, we waive closing argument, Adam Tebrugge said. Found Guilty On October 24, 2005, a Sarasota, Florida jury took less than six hours to find Joseph P. Smith guilty of first-degree murder, sexual battery, and kidnapping of Carlie Brucia. In December  2005, the jury voted 10 to 2 for the death sentence. During a hearing in February 2006, Smith cried while apologizing to the court for murdering  Brucia and said that he tried to kill himself by taking overdoses of heroin and cocaine on the day of the murder. He also asked the judge to spare his life for the sake of his family. Sentencing On March 15, 2006, Circuit Court Judge Andrew Owens sentenced Smith to life in prison without the possibility of parole for assault and kidnapping. Carlie endured unspeakable trauma, which began at the time of her kidnapping, Owens said before the sentencing. The image of the defendant taking her arm and leading her away no doubt will forever be etched in our minds...During the sexual and physical abuse, Carlie was subjected to, at 11 years of age, there is no doubt she was aware of her dire predicament and that she had little or no hope of survival...Her death was consciousless and pitiless ... calculated and premeditated. He then sentenced Joseph P. Smith to death by lethal injection.

SWOT Analysis of Shellys Business Case Study Example | Topics and Well Written Essays - 1750 words

SWOT Analysis of Shellys Business - Case Study Example Thus, it is true for the people who want to live their dreams and want to rule their own creative world. Clicking few pictures are a negligible part of a photographer’s life, professionalism comes with the thought of creating their own business. There are numerous aspects that need to be addressed when one is looking for setting a successful photography business. It forms a highly competitive market where every individual can own a camera and call themselves photographers. However, it depends on the credibility and acumen of the individual to make themselves different from the others (â€Å"Life through a Lens: How to Start a Successful Photography Business†). Conrad’s Photographer’s Supplies is situated in north end of Winnipeg in Canada. The owner of the business, Shelly Conrad is a photographer who has the desire to devote her time to professional photography by selling the business to the Bingley couple. ... Situation Analysis Shelly’s photography business has been doing well in the Canadian market since inception. Irrespective of that the owner is eager to sell the business so that she can continue her career as a professional photographer. She is willing to sell the business to Bingleys, who are interested to start a photography business. The Bingleys are quite impressed with the operation of Shelly’s business. They are happy with the type of equipments and fixtures that are owned by Shelly. But a SWOT analysis of the business will help the Bingleys to take the decision of purchasing the business from Shelly effectively. SWOT Analysis of Shelly’s business SWOT analysis is conducted in order to identify the state of the business. Strength The main strength of Conrad’s Photographer’s Supplies is the customer base. Shelly, the owner of the business has maintained a good relation with the customers so they naturally trust her with their photographs. The b usiness has got well acquainted in the community. Weakness The main weakness of the business is that it is taking much more time to run than expected by the owner. Thus, the business needs new improved ways for attracting customers. The business is operating from a shop which is taken in lease for three years. After the purchase of the business, if it fails to perform then the burden of the lease will be a problem for the Bingleys. Opportunity More and more people are getting into the photography profession which is making it more competitive with time. With the inception of digital cameras, the industry is expanding at a remarkable rate. Thus, there is opportunity for Conrad’s

New business on wine Essay Example | Topics and Well Written Essays - 1750 words

New business on wine - Essay Example This paper provides a clear picture regarding the possible name of a new business on wine. It also includes the details of the partnership agreement that can be followed by the partners who are going to buy the vineyard It also includes the details of the partnership agreement that can be followed by the partners who are going to buy the vineyard. Furthermore, a proper mission statement is also developed based on the current situation of the company. A list of objectives and a proper SWOT analysis is also included in the paper in order to help the management in the decision making process. Introduction In real business world, if noticed carefully, it will be found that most of the businesses irrespective of their size and nature are actually the result of partnerships of two or more individuals. In case of most of businesses starting point was a partnership. However, turning a partnership into a big business is one of the most challenging tasks in the world. There are number of activ ities and decision making processes that are involved in the entire process. Perhaps the first major activity for starting up a business is choosing an appropriate name that will give a brand identity to the business. This paper is all about such a business that is likely to be concentrated on a vineyard and the wine produced from it. The business needs to be given a proper name and hence the paper includes a suitable name for it. Furthermore, an appropriate partnership agreement that can be followed in conducting the business is also provided in the paper. Over the years it is observed that businesses succeed or fail on the basis of various strategic decisions that are made by the management. However, prior to making any strategic decision, it is very important to analyze the internal and external environment of the company. Hence, the paper includes a proper SWOT analysis for the vineyard business. It also includes the possible mission statement and a list of some major strategic objectives that are required to be met in order to have initial success. Task One The partnership business on vineyard is hereby given the name of ‘Azinert’ which is a combination of last two-three words that are taken from each of the existing product categories – Shiraz, Chenin and Dessert Wine. This will be the new brand identity for the business in upcoming years. All the products that will be produced will be sold under the brand name of Azinert. Task Two Legally a partnership is referred to the relationship between the individuals who are involved into common business with the objective of sharing profits. Usually more than a single party is involved in a partnership and partners must have to agree various terms and conditions which are the pillars of the partnership (Kimuda, 2008). The partnership agreement, in case of Azinert will be made on May 15, 2011. The partners are likely to contribute the capital in the form of cash. There will be a separate capit al account for each of the partners. None of the partners will be able to withdraw any portion from his capital account. Based on the demand of each of the partners, the capital accounts will be maintained in a certain proportions in which profits and losses are shared. The net profits as well as the net losses will be divided equally among the partners. There will be a separate income account for each of the partners. Profits or losses will be either credited or charged to the each of the income accounts. In case the income account does not have enough balance, then losses will be charged to the respective capital account (Internet Legal Research Group, n.d.). As far as the salaries are concerned, there will be no such thing for any partner for any services that are rendered. However, partners are allowed to withdraw the required credit balance from their respective income account. Furthermore, no interest will be credited on the initial amount of capital neither there will be any interest on the any subsequent

Cross-Cultural Management - Looking Into Intercultural Teams Essay

Cross-Cultural Management - Looking Into Intercultural Teams - Essay Example Based on a past research by Kabasakal and Bodur, some cultures are characterized by a strong slant towards collectivism and both societal and organizational levels. It may perhaps be useful for the multinational company to initially analyze the culture to which they would assign managers in terms of power distance, masculinity, human orientation, achievement, and future orientation. It may also look into the business culture’s commitment and sense of duty to the organization, respect for managerial hierarchy, type of leadership, and other ethical norms. Armed with such knowledge, multi-cultural managers can definitely influence the expectations of its multi-cultural managers and help in their adjustment to the new work environment. The research of Mendenhall and Oddou indicate that adjustment to the cross-cultural facets of a global assignment requires three distinct personal abilities, as follows: 1) the capacity to sustain a valued sense of self; 2) the ability to associate to host nationals; 3) the ability to intellectually appreciate the belief systems that underpin behaviours in the host country. If multi-cultural managers will be oriented with these traits, it would have been easier for them to adjust because their expectations were more effectively managed. If they possessed such traits, it would have been more probable for them to adjust easily in their offshore assignment. The multinational company is obliged to help select those individuals with these ideal traits for expatriation assignments.

Biological Cloning and Nuclear Transplantation Essay

Biological Cloning and Nuclear Transplantation - Essay Example Burnett states about the scientific concept, â€Å"Scientists will take the nucleus of a somatic, or nonreproductive, cell from Alcalde and insert it into an egg cell from a cow, from which the nucleus has been removed. The resulting embryo will be grown in an incubator and then implanted in a cow to develop† (2008, p.1). In lay language, the concept involves the desire to produce animals with superior qualities that cannot be achieved through normal reproduction. The process involves nuclear transplantation, in which the genetic material from a given cell is inserted into the host. In this case, the host is an unfertilized egg whose genetic material has been removed through enucleation process. The biological process of nuclear transplantation is whereby scientists derive a cell from an adult animal they wish to clone. The genome of the animal is contained in the nucleus of this derived cell. Genome is the DNA that has instructions to create a new individual. The next stage i n this process is taking an unfertilized egg from the female of the same species, and removing its nucleus (Mann, 2003, p.1). The scientists then put the nucleus into the egg; thus, basically replacing the DNA of the egg with that of the cloning animal. The nucleus derived from the donor cell is fused with the egg with the help of a smell electric current passed through the cell. Adding a series of chemicals into the egg tricks it into believing that fertilization is taking place. At this stage, the outcome may be successful or unsuccessful.

Addressing a Wide Range of Skills and Abilities in Classroom Personal Statement

Addressing a Wide Range of Skills and Abilities in Classroom - Personal Statement Example They like to discuss things with peers, record lessons and listen to them, and engage in debates. Kinesthetic learners learn by doing things with hands for example, they highlight their notes and repeat lessons while jogging in the park. If I teach a visual learner through audio, I might not get good results which I might get if I teach him through visual aids. Moreover, I would like to experiment with different teaching methods, like making groups of students and encouraging them to discuss the subject matter; giving individual attention to each student to know his characteristic capabilities; and, making pairs of them and assigning them different tasks according to their skills. I would create a holistic environment that persuades students to work in groups and engage in vigorous group activities to discuss and experiment with their topic while focusing on the practical illustrations. This will help me address their myriad skills.

Diplomatic Mission for the Issue of the U.S.-China Naval Affairs Essay

Diplomatic Mission for the Issue of the U.S.-China Naval Affairs - Essay Example There is the need for a good foreign diplomatic professional to build good relationship between the U.S. and Chinese navies. There is a greater need for an office that will oversee the ticklish problems created by the continued U.S. presence in the region where China is already claiming lot of islands from her neighbors. The presence of the U.S. navy in the region is creating heartburn for the Chinese (Bill Powell). While it would be too much to assume that the U.S. will oblige the Chinese and remove their ships from performing surveillance in the region, the situation certainly warrants greater discretion on the part of the U.S. to start doing exactly what the Chinese are saying. Go away from here and do not come within 200 mile of the Exclusive Economic Zone. The United States has not ratified the UN Convention on the Law of the Sea that is responsible for the Exclusive Economic Zone law (Peter Symonds). It is difficult to perceive what a good foreign diplomatic professional or a diplomatic office can achieve given the potential for hostilities in the U.S. actions. However, the issue is messy enough to need diplomatic interventions 24x7. At least it will act as a cooling agent on an affair that has all the elements for conflagration. The aims of the diplomatic mission will undoubtedly be to avoid full-scale confrontation. The U.S. appears to be banking on its vast superiority in the naval department when compared to the present Chinese naval strength. However, it is only a matter of time before the Chinese have built enough fire power in naval terms to physically evict what it sees as hostile presence in its vicinity. One can only hope that such situation does not arise now or in the future. Conclusion With a diplomatic mission specifically designed for the issue of the U.S.-China naval affairs, there is a fair chance that temperatures will continue to remain cool even in the face of provocations by the U.S. navy. However, the best course of action would be for the U.S. to pull back to a location that can be counted as not lying within the 200 miles Exclusive Economic Zone. The Chinese are known to strike without warning. It is good to not continue testing their patience. Sources: Beth, USNS Impeccable: Chinese Vessels Harass US Navy Ship, http://military.rightpundits.com/2009/03/09/usns-impeccable-chinese-vessels-harass-us-navy-ship/ Bill Powell, The Chinese Navy: How Big a Threat to the U.S. 21 April 2009, http://www.time.com/time/world/article/0,8599,1892954,00.html Eric A. McVadon, The Case for U.S.-China Naval Cooperation, 30 November 2007, http://www.feer.com/politics/2008/february/The-Case-for-U.S.-China-Naval-Cooperation Obama Calls for Improved Military Dialogue Between the U.S. and China After Naval Confrontation, 12 March 2009, http://www.foxnews.com/politics/2009/03/12/obama-meet-chinese-foreign-minister-ship-confrontation/ Peter Symonds, U.S. navy reinforces spying operations in South China Sea, 17 March 2009, http://www.globalresearch.ca/index.phpcontext=va&aid=12766 Press conference of U.S.

Addressing a Wide Range of Skills and Abilities in Classroom Personal Statement

Addressing a Wide Range of Skills and Abilities in Classroom - Personal Statement Example They like to discuss things with peers, record lessons and listen to them, and engage in debates. Kinesthetic learners learn by doing things with hands for example, they highlight their notes and repeat lessons while jogging in the park. If I teach a visual learner through audio, I might not get good results which I might get if I teach him through visual aids. Moreover, I would like to experiment with different teaching methods, like making groups of students and encouraging them to discuss the subject matter; giving individual attention to each student to know his characteristic capabilities; and, making pairs of them and assigning them different tasks according to their skills. I would create a holistic environment that persuades students to work in groups and engage in vigorous group activities to discuss and experiment with their topic while focusing on the practical illustrations. This will help me address their myriad skills.

Babylonian captivity Research Paper Example | Topics and Well Written Essays - 1250 words

Babylonian captivity - Research Paper Example This paper seeks to discuss the Babylonian Captivity (Michael 36). Following the capture of the Babylonians city, a certain number of Israelis, who perhaps were selected basing on their importance and prosperity, were deported back to Mesopotamia. The number that remained is still being disputed by various scholars, but the deportations were the common places in Babylon and in Syria policy. The exiles made sure their links with their relatives back at home was maintained as clearly explained by the Ezekiel who was the early year’s prophet of exiles. In about 538 B.C, Cyrus the great, who was by then the new master of an empire put initialized a new attitude geared towards the restoration of worship, as well as the decreed and nations at Jerusalem. The centaury that came after this decree was essential in the Jews history given that it was the time that the Jews got reintegrated into a religious and national unit. In certain parts of this period, Nehemiah and Ezra are regarded as the best source. Notably, it is during this period that the prophesied seventy years of captivity were all fulfilled at a time when the new template was completely finished in 516 B.C. The exile to Babylon and the act of destroying the temple do represent a magnificent shock to the Jewish persons. Formerly, there lacked a basis of comparison given that during early days, normative Judaism was taken to imply constantly living in presence of God, which was an act well acceptable at the temple. There are numerous miracles that did occur on a daily basis at the temple and could easily be witnessed by many people. For instance, whichever way wind blew, the smoke of sacrifices obeyed and went ascended straight to heaven. In this case, feeling spiritual while in the temple was such an intense spirituality and it was a clear indication that God was together with the Jewish people. It was the same for the land. One specific miracle exhibited by the land, was that after every six years, th ere was a bumper crop harvest, which provided the Jews an opportunity to take the seventh year (the sabbatical year). However, it is worth contenting that as it presently stands, the temple, God’s presence and the land are all gone. This explains why they wept at the rivers of Babylon. History has it that whenever the Babylonians attacked Israel, they took with them 10,000 of the brightest and the best that appeared to be as a disaster. However, with the Jews coming to Babylon, it seems to be a blessing because with their arrival, the Jewish infrastructure is implemented. It is from this that it can be observed that the Yeshivas were established, with there being a mikever and butcher. This, therefore, implies that the Jewish life continues and hence there can hardly be seen any assimilation during the period of Babylonian exile. LIFE IN EXILE As widely noted, the Babylonians were notably quite cruel while pursuing their wars and conquests, as well as attitudes towards the Je wish community who were living and let live (Michael 23). It happened that that life while in Babylonian turned out not as such too awful as expected. Therefore, they went ahead to point at the community leader who at the time was their representative to the Babylonian authority for the Jewish commun

Agriculture in the Amazon Rainforest Essay Example for Free

Agriculture in the Amazon Rainforest Essay Throughout a hundred centuries people have worked hard to sustain productive agriculture and dense human populations. Certain forms of agriculture are possible, and should be considered sustainable, for the economic development of tropical rainforests. For thousands of years humans have created a disturbance in the rainforests by creating areas of concentrated diversity of species within the landscape. The Indigenous people of the Amazon fostered palm forests, groves of Brazil nuts and fruit trees, and vine forests near ancient Amazonian settlements. Environmentalists could argue that rainforests can be â€Å"saved† by through the restriction of economic growth, but it is vital to realize that the local communities will not approve parks and reserves, as it is in their interest to conserve the rainforest. The shifted cultivator who forces small farmers into the forest to begin new farmlands causes about 60% of deforestation in Amazon. Researchers have warned if we continue to change the use of the land it can affect the region’s climate, and the absorption of carbon dioxide in the Amazon. By converting forests into cropland there is a pronounced ecological and climate impact than land conversions because it involves the complete removal of land biomass, including tree trunks, stumps and woody roots. † (Mike Bettwy of NASA’s Goddard Space Flight Center). A better approach to addressing the increasing problem of deforestation in the Amazon is to follow the methods that have been used by indigenous forest dwellers for thousands of years. Many cleared forest areas used for agriculture can be salvaged by cultivation techniques. Annual crops, pasture land, are some examples of what can be done to increase agricultural productivity and to reduce the destruction in many rainforests. Effects of human population on the Ecosystem Over 20% of the Amazon Rainforest has been destroyed, in addition to the Amazon Rainforest is gone forever. Unfortunately with human population, the Amazon Rainforest has had effects with loss and harm to the population of wild species. A lot of the land is being clear for cattle ranches, mining operations, logging and subsistence agriculture. According to Raintree (1996) â€Å"Experts estimates that we are losing 137 plant, animal and insect species every single day due to rainforest deforestation. That equates to 50,000 species a year. As the rainforest species disappear, so do many possible cures for life-threatening diseases. Currently, 121 prescription drugs sold worldwide come from plant-derived sources. While 25% of Western pharmaceuticals are derived from rainforest ingredients, less that 1% of these tropical trees and plants have been tested by scientists. If this was happening in 1996, we can only imagine that in 2012 it is so much worst. Sustainability and Conservation Overpopulation causes many problems to the Amazon rainforest. More than 20% of Earths oxygen is produced in this area. As the area is reduced more carbon dioxide will be found the atmosphere. Carbon dioxide is important to this issue because plants need it to give off oxygen, which humans need to survive, not only for oxygen but also for food and nutrition for out health. Carbon dioxide is not necessarily a bad thing unless a large amount pollutes the air we need to breathe. Not only can overpopulation of the Amazon affect the air we breathe, but it will also affect the wildlife, water, and food we need to survive. There are over 200 species of trees in on hectare of the Amazon. This is important because there are so many possible cures for life threatening diseases. The Amazon is home to mare species of plants and animals than any other terrestrial ecosystem on the planet. Some interesting animals live in the Amazon and a lot of them are very rare. For example, a new species of freshwater fish, brown-spider monkey and a frog called â€Å"cowboy frog†, were some of the amazing animals discovered in the Amazon. The animals found in the Amazon are endless. It is amazing the new discoveries that have happened over the years and the new ones to come. The animals in the Amazon have live there longer that humans have lived on this planet. The Amazon is one of the largest natural resources and with overpopulation more and more rainforest are becoming non-existent.

Airtel Pest Analysis and Porters Five Forces

Airtel Pest Analysis and Porters Five Forces AIRTEL PEST Analysis Political The ministry of telecom industry hiked FDI limits from 49% to 74% which enabled Indian promoters of telecom sector to spark off the competition and consolidation by selling their stakes to foreign entities. Airtel already have tie up with foreign partner SINTEL which is going to help in investing more in infrastructure and latest technology to provide the best services to their subscribers. Also due to this increase in foreign direct investment in telecommunication market, Airtel will be able to modulate the foreign stakes in their companies that have already acquired a range between 67-69 percent of their assets. With the increase in globalisation and tremendous growth of Indian telecommunication sector, Airtel launched its mobile services in Srilanka in Jan 2009 and investing to expand its network with latest technology in next five years. Recently Airtel have also acquired Zain for Africa operations which is the second biggest overseas purchase by an Indian company. Economical In telecom budget 2008, raw material for the manufacture of specified electronic hardware items have been exempted from excise duty which lowers the network equipment costs to benefit major mobile services provider, so Airtel can expand their network coverage to more rural areas at much cheaper cost. During the recession period Government policy to reduce the custom duty on convergence product from 10% to 5% helped in establishing parity devices used in communication sector, so this will help Airtel in lowering their cost for DTH expansion. Government has announced per second billing tariff for the subscriber along with the per minute billing plan. Though the per second plan is not beneficial for the telecom operators as this could reduce the sectors annual revenue by 10-15%.Operators are already struggling with the low Average Revenue Per user (ARPUs) due to high taxes (30 % of the gross revenue earned by the operators goes as various taxes) levied by government will now struggle more with this new plan. To overcome this situation Airtel has launched low tariff per minute plans along with per second plan. As majority of the subscribers make longer duration calls and the per second call could be detrimental for them with the new reduced per minute plan. Airtel could also launch pay per character for SMS services to increase the VAS revenue. Social Government has hiked FDI limits which would lead to better infrastructure in telecom due to intake of more investment by the foreign investors. As 70% of Indian population still resides in rural areas, improvement in telecommunication infrastructure and services will reduce isolation, increase business viability, farming productivity and access to educational and medical services. Airtel has already announced to set up 100000 service centres and telecom infrastructure in rural India by march 2010. Rollout of national rural employment scheme to all 596 districts in India with a provision of Rs.160 billion, to aid faster penetration of mobiles and consequently faster growth of Airtel as they hold major Indian telecom market with 24% growth at the end of 31st March 2009. Government has announced the auction for 3G and BWA spectrum and Airtel is one of the qualified bidders for the same and Airtel has already signed a deal with Ericsson to upgrade their network for 3G. It will help Airtel to undertake social initiatives of the government such as e-education, tele medicine, and e-health and e- governance, providing affordable broadband and mobile services to sub urban and rural areas.   As demand for the value added services and high speed broadband is increasing among the youth. Airtel being the leading private broad band service provider in the country has introduced the ultra fast speed of 50 Mbps for the broadband users on next generation VDSL2 technology which will allow users, the convenience to download a full feature film in less than 3 minutes. Along with it is providing free value add services like parallel ringing, website builder (Basic), PC secure (Anti-Virus software), online storage, unlimited gaming on games on demand. Increasing competition with the entry of many new operators in the telecom industry has forced in reduction of tariffs. So consumers get more options and can change their network operator according to their need. In this Airtel has introduced many low tariff plans like youth Plan for young people, ladies special, and friends prepaid plan, family celebration plan according to the requirements of the different customer segments. Segmentation strategy aims towards understanding the need gaps of specific consumer segments and creating special segmented products for them. Technological Increase in FDI limits also benefited inflow of latest technology with improved infrastructure, as AIRTEL is well established with better infrastructure so it can provide better services to its customers in urban and can expand its network in more rural areas. Introduction of Mobile Number Portability (MNP) which allows the consumer to retain their existing mobile number, even when they change the service provider. This will increase the competition among the service providers as the subscribers can change their network if they are not happy with the services of the existing service provider. Airtel has the edge over his competitors as their services are much better than other service providers.   Government has announced the auction for 3G and BWA spectrum which will allow telecom companies to offer additional valued services like high resolution video and multimedia services with high data rate transmission capabilities. Airtel has already qualified to bid for the auction. Also Airtel has signed a 1.3 billion deal with Ericsson to expand and upgrade its network for 3G services in 15 of Indias 22 telecom circles. Porters 5 Forces Analysis Threat from competition High Fixed Cost: The industry also suffers from high fixed cost which makes the entry barrier also very high for the industry. It comes as no surprise that in the capital-intensive telecom industry the biggest barrier to entry is access to finance. To cover high fixed costs, serious contenders typically require a lot of cash. When capital markets are generous, the threat of competitive entrants escalates. When financing opportunities are less readily available, the pace of entry slows. Meanwhile, ownership of a telecom license can represent a huge barrier to entry. There is already 6-7 players in each region excluding 3 -4 big players like Bharti Airtel, reliance, Vodafone and BSNL. Very less time to gain advantage by an innovation: Every company in this industrial sector in investing a huge amount in research and development and marketing strategy. That is why we see when any offer launched by any company is always counter attacked by other companies very soon. This makes the industry rivalry most prominent. E.g. Caller tunes, Life time cards. Price wars:  The price war is really very fierce in this industry. Price war in telecom industry has commoditized the market that branding has taken a backseat. New players are reducing their tariffs to get better hold in the market and in turn the existing big players like Airtel, reliance etc. also have to compete by introducing low tariff new plans such as youth plan for younger generation, ladies special etc. Threat of New Entrant Both potential and existing competitors influence average industry profitability. The threat of new entrants is usually based on the market entry barriers. They can take diverse forms and are used to prevent an influx of firms into an industry whenever profits, adjusted for the cost of capital, rise above zero. In contrast, entry barriers exist whenever it is difficult or not economically feasible for an outsider to replicate the incumbents position. The most common forms of entry barriers, except intrinsic physical or legal obstacles, are as follows: Economies of scale: In telecom industry the economies of scale exists from the supplier side. That is why companies try to increase their subscriber base at drastic rate. Distribution channels: Distribution channels are also providing a major determining factor. These channels are not loyal to any company and competitors can easily access them and make out work for them. Though huge licence fee to be paid upfront and high gestation period reduces the threat of new entrant and discourages investment and infrastructure in the telecom sector. Limited Spectrum availability, Regulatory issue which again leads to high licence fee also restrict new players from entering into the market. Rapidly changing technology and setup the efficient Infrastructure for the same accordingly is also the major factor which stops new player to enter into the telecom sector. New entrants are ready to enter huge capital considering the attractiveness of the market. Increase in FDI limits to 74% is bringing competition from foreign players. Huge investments are being made by the foreign companies to setup better infrastructure and getting latest technology into the country. Threat from the non telecom background brand which could foray into the telecom industry by the ease of outsoucing. Customer switching cost is very low, as cost of new connection is really low. And new connection offers more benefits to the customers Threat of substitute The threat that substitute products pose to an industrys profitability depends on the relative price-to-performance ratios of the different types of products or services to which customers can turn to satisfy the same basic need. The threat of substitution is also affected by switching costs that is, the costs in areas such as retraining, retooling and redesigning that are incurred when a customer switches to a different type of product or service. It also involves: The potential major substitutes for telecom industry are as follows: Products and services from non-traditional telecom industries pose serioussubstitution threats. Cable TV and satellite operators now compete for buyers. The cable guys, with their own direct lines into homes, offer broadband internet services, and satellite links can substitute for high-speed business networking needs. Wireless phones are also getting cheaper each year over the last decade; this has provided consumers with more convenience and mobility, to the extent that the younger demographic now considers a fixed line phone redundant. Just as worrying for telecom operators is the internet: VOIP i.e voice over ip telephony is becoming a viable vehicle for cut-rate voice calls. Delivered by ISPs not telecom operators internet telephony could take a big bite out of telecom companies core voice revenues. Applications like Skype have been extremely popular among younger generation users and are fast emerging as preferred means of communication. BUYERS POWER Buyer power is one of forces that influence the appropriation of the value created by an industry. The most important determinants of buyer power are the size and the concentration of customers. Other factors are the extent to which the buyers are informed and the concentration or differentiation of the competitors. Kippenberger (1998) states that it is often useful to distinguish potential buyer power from the buyers willingness or incentive to use that power, willingness that derives mainly from the â€Å"risk of failure† associated with a products use The following points influence the buyer power: Lack of differentiation among the service provider: As telephone and data services does not vary much regardless of which companies are selling them. Cut throat competition: Competition level has increased a lot with increase in new foreign as well as domestic players in the industry. Operators are engaging in an intense price war which is benefitting to the buyers in every way. Customer is price sensitive: Every operator is offering low tariffs with better services due to high level of competition among the operators which has made customer more sensitive to price. Low switching costs from one operator to other operator. The consumer now has access to several means of communication like email, instant messaging which are diminishing the importance voice services Attractive Schemes for new connections. Availability of all operators everywhere. SUPPLIER POWER Supplier power is a mirror image of the buyer power. As a result, the analysis of supplier power typically focuses first on the relative size and concentration of suppliers relative to industry participants and second on the degree of differentiation in the inputs supplied. The ability to charge customers different prices in line with differences in the value created for each of those buyers usually indicates that the market is characterized by high supplier power and at the same time by low buyer power. In the drawback of Indian telecom industry the following should be kept in mind: Large number of suppliers: The industry basically has a large number of suppliers, which helps them to choose from a lot of options. So they try to select the best option to deliver the value to the customers and to have a competitive advantage from their competitor. Shared tower infrastructure: Technology has helped them to share the tower infrastructure. This basically helps them to reduce the initial investment a lot. Limited pool of skilled managers and engineers especially those well versed in the latest technologies which put companies into weaker side in terms of hiring and salaries. Medium cost of switching since changing their hardware would lead to additional cost in modifying the architecture.

Dietrich Bonhoeffer :: essays research papers

Dietrich Bonhoeffer was a very great man. He did so much to help a race of people that he knew little about and that did nothing for him. He just did it because he knew it was the right thing. Also he did his best to over throw Hitler’s reign by joining different anti activist groups. Even though he did all this he still was a very educated man. He went to high-school and later went on to college. Later in his life he went back to that college to be a teacher there. He also did many other things like travel to the United States of America and become a Pasteur at a church in New York City.   Ã‚  Ã‚  Ã‚  Ã‚  Bonhoeffer was born in Breslau Germany on February forth 1906. His father was a doctor who worked with Hitler, but not for him. This was when he was in jail before he came to power in World War I. Dr. Karl Bonhoeffer tried to deem Hitler insane while he was in jail. That was his attempt to keep him there in jail before he could hurt anyone. In jail Hitler liked to talk about what he was going to do when he became the leader of Germany. His ideas were of what later happened what he accualy did become a leader in Germany. His parents were not very religious, but they still distilled him with lots of values such as discipline, kindness and many others. These were some of the reasons that he decided to fight the fight he chose. Bonhoeffer went to an all boys’ school and later studied at the University of Berlin and wrote his doctor discretion at the age of twenty-one.   Ã‚  Ã‚  Ã‚  Ã‚  Dietrich did many things for a man who lived so little. First he went back to his old college, the University on Berlin to be a teacher. There he taught theology. He wrote many books, some of which were from jail when the Nazis imprisoned him. Books like Winderstand und Ergebung and Letters from prison were both written from jail. Dietrich Bonhoeffer had a great involvement with prejudice. Although he did not give any or receive any prejudice he still had a predominant role in it. He tried to stop it. He did his best to stop Hitler’s rule and his prejudice against the Jews even though he wasn’t Jewish himself. He joined groups that tried to assenate him but all his attempts on Hitler’s life were put to a stop before they could be executed.

How does Fitzgerald’s variety of language techniques illustrate his views on the lifestyle of the era, here and in the novel as a whole

With reference to at least two passages, show how Fitzgerald's variety of language techniques illustrate his views on the lifestyle of the era, here and in the novel as a whole. Fitzgerald uses many different literary techniques to portray his opinion of the lifestyle during the 1920's. The use of Nick Carraway as narrator continually exposes the readers to both the positives, and negatives of this era. Throughout â€Å"The Great Gatsby† Fitzgerald explores key issues of â€Å"The jazz age†. The role of women and the hierarchy of society are two of the main issues which Fitzgerald explores. Throughout passage one there is a big divide of social status and it is clear that the differences within the class hierarchy are profound: â€Å"He's so dumb he doesn't know he's alive.† Fitzgerald uses the brutal character of Tom Buchanan to portray the divide and disapproval of working class citizens like Wilson. The use of strong adjectives portrays the maltreatment of the working class. In passage two Fitzgerald presents the opposite end of the hierarchy to the readers. The readers are therefore exposed to a world of wealth: â€Å"†¦superior couples holding each other tortuously, fashionably, and keeping to the corners†¦Ã¢â‚¬  The continued use of adjectives by Fitzgerald this time creates a different image. He creates a disjointed atmosphere which is contrasted by wealth. The negative imagery that is created challenges the idea of The American Dream and the fallible belief of characters like Wilson that success and therefore wealth is essential. This contrasts the first passage where Fitzgerald portrays the negatives of poverty. Fitzgerald suggests that there was no equilibrium of success and wealth in that society. However, Fitzgerald was in fact part of the higher social class who contributed to these parties. Infidelity is a key issue that Fitzgerald exposes in this novel and this is especially true for passage one: â€Å"She smiled slowly and, walking through her husband as if he were a ghost, shook hands with Tom, looking him flush in the eye.† Fitzgerald uses his narrator Nick to observe the desperate actions of a typical working class woman of the 1920's. Fitzgerald's provocative language, â€Å"looking him flush in the eye,† portrays Myrtle's obsessive pursuit of wealth and supposed happiness. The idea of The American Dream is once again divulged, as Myrtle's quest for wealth sacrifices her marriage. The comparison of Wilson to a ghost is important because it shows that Fitzgerald disapproves of Myrtle's actions and is trying to portray her callous behaviour. The technique of formal, introductory action, â€Å"shook hands with Tom† is used by Fitzgerald in contrast to the deeper more intimate relationship beneath the superficial appearance. This represents Fitzgerald and his sympathy in this instance for the poor, hardworking citizens; even though he was himself part of this wealthy lifestyle. In passage two no direct infidelity is explored by Fitzgerald; however the idea of frivolity amongst couples is: â€Å"There was dancing now on the canvas in the garden; old men pushing young girls backward in eternal graceless circles†¦Ã¢â‚¬  Fitzgerald's use of â€Å"pushing† and â€Å"graceless† suggests that there is no connection or intensity in relationships. Similarly to the worthless marriage of Wilson and Myrtle, these couples are awkward and without attachment. The role of women is a major flaw of society within this time period. Fitzgerald suggests mistreatment in his description of, â€Å"†¦old men pushing young girls†¦Ã¢â‚¬  He emphasises the lack of connection amongst couples and presence of control over women. He disapproves of the treatment of women; however he does not defend the women or even approve of their actions, â€Å"single girls dancing individualistically†¦Ã¢â‚¬  His language is sarcastic and mocking towards the drunken women at Gatsby's party. Both sides of Fitzgerald's arguments are made more significant by the location, representing the treatment in public situations. Fitzgerald is portraying the lack of reaction amongst citizens of the 1920's. Similarly to when Tom broke Daisy's nose. Although the action was recognised by Nick it was not dwelled upon. This domination is re-emphasised later in the novel at another public party location: â€Å"Whenever he sees I'm having a good time he wants to go home.† Fitzgerald repeatedly features dominating, bullying husbands who control their wives and restrict their lives. However, some would argue that the control is to stop inappropriate behaviour of the typically drunk women of the era. This control over women is paralleled in passage one by the dominating male character of Tom: â€Å"I want to see you†¦Get on the next train.† Fitzgerald uses Tom's brutal nature and blunt direct speech to portray the worthlessness of women. Fitzgerald's language is domineering and controlling, which suggests that he has unfaithful motives for his arrangements with â€Å"his girl†. Fitzgerald portrays an entirely different character to the readers after Myrtle's death: â€Å"Tom drove slowly†¦In a little while I heard a low husky sob, and saw that the tears were overflowing down his face.† Fitzgerald show's the readers that this lifestyle can be fragile and vulnerable at times. The readers see a new side of Tom and it proves that although he was a domineering character he did have true feelings for Myrtle. Fitzgerald still represents the era by using bold and masculine adjectives, â€Å"†¦low husky sob†¦Ã¢â‚¬  This description of Tom portrays the idea that people could not show fragility without trying to be superficially strong. The male domination of characters like Tom is similar to the behaviour of Mink in â€Å"Postcards† by Annie Proulx. Mink is a very possessive and restricting character, he controls his wife Jewell: â€Å"†¦Mink wouldn't hear of it. Had a fit every time I wanted to go somewhere†¦Ã¢â‚¬  This possession is very similar to Tom and his control that he needs over Daisy. However there is a difference, Mink and Jewell are very poor farmers which are directly contrasted by the wealth of Tom and Daisy. The American Dream that so many people went in search of, hoping that money meant happiness, is proved false. Two completely different male characters from different wealth background are still dominating and controlling. Therefore, American Dream seekers like Wilson, Myrtle, The Joad family from â€Å"The Grapes of Wrath†, Lenny and George from â€Å"Of mice and Men† are blinded by a dream. Excess is an issue of the 1920's among successful wealthy people similar to those of Gatsby, Daisy and Tom. Fitzgerald displays initial disapproval of this gluttony: â€Å"†¦Champagne was served in glasses bigger than finger-bowls.† The use of an upper class comparison makes this sentence more powerful. Fitzgerald compares excess with more flamboyant objects. This is effective in the portrayal of the lavishness of parties. However, his possible disapproval is soon altered by the effects of alcohol and the narrator is soon engulfed in a wealthy society: â€Å"I had taken two finger-bowls of champagne, and the scene has changed before my eyes into something significant, elemental, and profound.† Fitzgerald condemns the consumption of alcohol and displays its dangers perfectly through the transformation of his narrator and his observations. He suggests that society's vision is clouded by alcohol and excessiveness rendering it impossible to possess educated and sensible opinions of the extravagant lifestyle. The excess of a public environment is directly contrasted with the poverty of a private location in passage one: â€Å"†¦a grey, scrawny Italian child was setting torpedoes in a row along the railroad track.† This observation made by Tom is purposefully displaying Fitzgerald's disapproval of the excess of the Buchanon's lifestyle. He shows readers that poverty was ignored by the upper class. Instead of helping the area characters similar to Tom want to ignore them and return to their luxurious lifestyles. The private location is essential in the portrayal of the ignorance to poverty and the lack of connection with menial workers like Wilson. The entire novel displays one of the biggest flaws of 1920's society, superficiality. Passage two contains the superficiality of parties and public events: â€Å"†¦Vacuous bursts of laughter rose toward the summer sky.† Fitzgerald uses a powerful adjective to describe the laughter as being fake. Imagery is created of clouds floating into the sky; this is created by Fitzgerald to display the superficial atmosphere. Everyone at the party is contributing to the hollow laughter and taking advantage of Gatsby and his hospitality. Fitzgerald is showing the readers a lack of genuine care or enjoyment, it is a superficial persona. Fitzgerald continues to show the readers that superficiality is present in private scenes like passage one: â€Å"Get some chairs†¦his wife moved close to Tom.† Fitzgerald portrays how a relationship can be superficial. Myrtle's order is brazen in order to spend time with Tom. He shows the readers that people of this era were superficial, for public show and private gain. This is similar behaviour to that of Daisy later on in the novel: â€Å"Make us a cold drink†¦As he left the room again she got up and went over to Gatsby and pulled his face down, kissing him in the mouth.† This behaviour is paralleled to Myrtle's; they are both very cold and daring in these cases. Fitzgerald believes this is wrong and he displays this by the quick pace of the sentence, it shows a rush to end the action. The behaviour is similar to that of Tom and his affair with Myrtle, which shows a strength emerging for women. Daisy is now entering into an affair just as Tom is. Fitzgerald represents a clear disapproval of the unfaithful nature of society. I think Fitzgerald uses lots of literary techniques to cover all the key issues of the 1920's. He successfully describes situations vividly and encourages the reader using Nick as narrator. The readers are encouraged to believe that the â€Å"Jazz age† was excessive, superficial, wealth obsessed and unfaithful. However, as Fitzgerald shows using Nick, it was a very attractive era which captured people and engulfed them in money.

Chemical Aspects of Life Paper

Chemical Aspects of life HYPOTHESIS in this section i will be discussing my thoughts of the chemical aspects of life. Explaining what my hypotheses are, for what chemicals are in which substances and what affects the reagents will have on them. Protein testing will be performed on 2 substances,egg albumin and gelatin using Biuret's solution. If biuret's solution is added to egg albumin then the egg albumin will change colors. If biuret's solution is added to gelatin then there will be only the color of the biuret's solution in there.When testing for lipids using the grease spot test three substances will be left to dry on a brown paper bag square lipids will appear in the form of a stain on the paper bag. If oil is left to dry on a paper bag then very evident stain will appear. If milk is left to dry on a paper bag then a residue will be left on top of the bag. When testing for lipids Using Sudan IV an oil and water test will be conducted, and an milk and water test will be done. If oil and water are tested using sudan IV then the oil will mix with the sudan IV. If milk and water are tested using Sudan IV then the Sudan Iv will not mix with either.When testing for carbohydrates benedict's solution will be used and Hcl will be used as an additive to alter results. If benedict's is added to glucose then the solution will change color. If benedict's solution is added to sucrose then the solution will change color. If benedict's solution is added to sucrose and Hcl there will be a more drastic color change. If benedict's solution is added to milk then there will be a slight color change. If benedict's solution is added to Hcl and milk there will be a drastic color change. If benedict's solution is added to starch then there will be a color change.If benedict's solution is added to starch and Hcl then there will be a more drastic color change. When testing for carbohydrates using iodine a porcelain spot plate will be used to better see color changes. If iodine is ad ded to a starch solution then it will change color. If iodine is added to water then the iodine will become dilute. PROCEDURE Procedure: You will be testing for the presence of the following subtances: proteins, lipids, and carbohydrates. The carbohydrates will include monocaccharides (glucose), disaccharides (sucrose), and polysaccharides (starch).Protein test Background: Proteins give color reactions with certain reagents. The compounds that give rise to these colors are formed not by the whole protein molecule but by certain amino acids present in the protein. Biuret solution will be used for the test. Biuret solution is a blue solution that turns a violet color in the presence of proteins this color change occurs when the Biurets reacts with the amino groups found in the amino acids that are the building blocks of proteins. add 3ml of dilute egg albumin solution to a test tube. Add biuret's solutiong drop by drop.Stop if a violet color is obtained. Do not continue until a blue c olor occurs repeat the test with gelatin. Record your results. Lipid test Background: Lipids are insoluble in water but are soluble in fat solvents such as ether, acetone, and carbon tetrachloride. The simplest lipids are composed of carbon, hydrogen and oxygen. Lipids will remain on a brown paper bag after the water in the solution has evaporated, this will make the bag somewhat transparent. Secondly, a dye test will be done. In this test, dark red sudan IV will be used.Sudan IV is not soluble in water, but is soluble in lipids. You will be observing the distribution of dye in this test. Procedure: with a medicine dropper, add a drop of salad oil to the corner of a brown paper bag. To the opposite corner, add a drop of water. To one more corner, add a drop of milk. Let the fluids evaporate and then examine each spot by holding the paper to the light look for areas of transperency. Record your results Procedure: Add 3ml of water to a test tube. Add 1ml of oil to the same test tube. DO NOT SHAKE. Now add 2 drops of sudan IV. AGAIN, DO NOT SHAKE.Observe the distribution of the dye with respect to the water and oil. Record your results. Repeat this test using milk instead of oil. Record your results. CARBOHYDRATE TESTS: Background: sugar starch and cellulose are common examples of carbohydrates. Carbohydrates are made up of the base elements c, h, and o in a 1:2:1 ratio. The simplest carbohydrates are monosaccharides (simple sugars such as glucose). Monosaccharides have just one carbon ring and are the building blocks of larger sugar molecules. Disaccharides, like sucrose, have two carbon rings. They are formed when two monosaccharides join together.Examples include: Maltose (glucose + glucose); Lactose (glucose + galactose); and sucrose (glucose + fructose). Polysaccharides have three or more carbon rings. Starch is an example of a polysaccharide. Procedure: put 3ml of benedict's solution in a test tube. Add 2ml of 5% glucose solution. Carefully place the tube i n a boiling water bath for 2 minutes. Remove the tube amd allow it to cool. Record the color reoeat the test with 3ml of benedict's solution and 2ml of 5% sucrose solution. Again, place the tube in the boiling water bath for 2 minutes, remove and cool.Record the color put 2ml of the 5% sucrose solution to a test tube. This time add several drops of hydrochloric acid. Place the tube in the boiling water bath for 2 minutes. Remove and immediately add 3ml of benedict's solution return it to the water bath for an addition 2 minutes. Remove and record the color put 3ml of benedict's solution in a test tube. Add 2ml of milk. Again, place this into the boiling water bath for 2 minutes, remove and cool. Record the color. Again put 2ml of milk to a test tube. This time add several drops of hydrochloric acid.Place the tube in the boiling water bath for 2 minutes. Remove and immediately add 3ml of benedict's solution. Return it to the water bath for an additional 2 minutes. Remove and record t he color. Put 3ml of benedicts solution in a test tube. Add 2ml of starch solution. Place the tube once again into the boiling water bath for 2 minutes, remove and cool. Record the color. Again, put 2ml of starch into a test tube. This time add several drops of hydrochloric acid. Place the tube in the boiling water bath for 2 minutes. Remove and immediately add 3ml of benedicts solution return it to the water bath for an additional 2 minutes.Remove and record the color. Starch test: if a poly saccharide such as starch is present in a solution and iodine is added, the iodine ion will lodge itself in the polysaccharide chain and give it black-blue color. If iodine is added to a solution turn black-blue then starch is present. If the solution remains the color of iodine, reddish-orange, there is no starch present. Procedure: place a few drops of the starch solution into one well of a porcelain spot plate. Place a few drops of water into another well of the same plate. Add several drops of the iodine solution to both wells.Record the color of each. DATA When testing protein, the egg albumin solution turned dark violet when biuret solution was added, biuret's solution was concentrated at the bottom. When testing gelatin for protein biuret's solution turned the solution dark violet, with biuret's solution concentrated at the bottom, and faded to completely clear. 5 drops and 4 drops were added to each test respectively. When performing the lipid test, a drop of oil left a large dark stain, water didn't not leave a stain yet it left the paper warped, and milk left a faint stain and a glossy residue on top.When testing for lipids with sudan IV the oil stayed on top of the water and the sudan IV distributed evenly throughout the oil. When milk was tested, water mixed evenly with the milk, but the sudan IV only mixed into the very top portion of the mixture. When testing carbohydrates the 5% glucose solution changed to a cloudy red color. The 5% sucrose solution did not change color at all, and the sucrose Hcl changed to a greenish brown color. When milk was tested the solution changed to a yellow green color, it also looked chunky. When milk and hcl was tested it changed to a cloudy blue with chunks of white on top. he starch solution did not change color when the benedict's solution was added, and Hcl did not alter the results in the next test. ANALYSIS AND CONCLUSIONS throughout the chemical aspects of life lab i have learned a variety of things including testing methods, what reagents are, and some general information about HCL and the contents of various substances. When testing proteins i have discovered the both egg albumin and gelatin both contain protein. During testing for lipids, i've learned that milk contains lipids, although a faint amount there are some present. Oil and Milk both contain lipids. Oil as expected, and milk as expected.When testing For lipids using Sudan IV the oil sat ontop of the water and the sudan IV only mixed wit h it, but surprises came in the next test when water and milk mixed evenly, but Sudan IV only stayed to the top portion of the mixture. Testing for reducing sugars has led me to believe the HCL breaks down sugars to a simpler form, as it altered results for sucrose and milk. Glucose was already a reducing sugar as i found out after testing and sucrose was not, but after adding HCL to sucrose, the results dramatically changed so much so as from going to light blue in the first test to greenish brown in the second sucrose test.Milk seemed to have traces of reducing sugars but results were unclear, so HCL was added and the solution went from chunky yellow in the first milk test, to a chunky cloudy blue in the second test. Starch was found without any reducing sugars, if HCL was present or not. The solution was opaque blue because of benedict's solution. While testing carbohydrates with test tubes and fancy heating and a bunch of chemicals is fun and all, it can just as simply be done w ith iodine using a porcelain spot plate.Iodine turns a dark color when in the presence of carbohydrates such as it did when in a starch solution and it was good old diluted brown-orange in water. MATERIALS Dilute egg albumin solution gelatin distilled water whole milk oil 5% sucrose 5% glucose starch solution glass stirrers biuret solution sudan IV benedict's solution hydrochloric acid iodine pan of soapy water test tube clamps test tube brushes paper towels test tubes medicine droppers porcelain spot plate safety goggles test tube racks graduated cylnders beakers hot plate brown paper bag squares

Outsourcing Contract Flaws Essay

In any legal undertaking, contracts play a vital role in ensuring that the interests of both parties are served. Contracts serve as a binding agreement that the signatories should adhere to. In most cases, any violation of the provisions encompassed in a contract holds the erring party liable for breach of contract. When a contract is drafted, the lawyer or whoever is in charge of crafting it has the job of ensuring that both parties understand its provisions and making sure that the contents of the agreement are acceptable to both parties prior to signing the outsourcing agreement.  Ã‚   Consultation with the signatories is a vital requisite in developing a good contract. Outsourcing is one of the newest methods that firms utilize in order to hire personnel. Nowadays, one can easily find firms that specialize in outsourcing services. In this kind of business, an organization employs a service provider to handle various functions such as data entry, programming jobs, and others. Usually located in a foreign country, the outsourcing firm performs jobs that could otherwise be done by the employees of the organization. In a recent survey conducted internationally by the IT Governance Institute (ITGI), it was revealed that clients of outsourcing firms showed a great deal of dissatisfaction with the service provided by these firms. Because of this, the contracting organization made the crucial decision of prematurely severing their ties with the outsourcing firm (Simmonds & Gilmour, 2005). In the study, it was further discovered that among the 76 percent of the survey participants providing at least one outsourcing service, only 25 percent have an established method in managing their contracts (Simmonds & Gilmour, 2005). The Importance of Contracts in the Outsourcing Business Contracts play an important role in providing outsourcing services. It lays down the duties, roles, goals, and controls needed in anticipating change as well as in handling the development, maintenance, execution, pricing, and regulation of outsourced services(Simmonds & Gilmour, 2005). In addition, outsourcing contracts contains provisions that the service provider must follow in order to ensure a general, consistent, and efficient means of handling the outsourcing agreement. Contracts ensure the proper governance of outsourcing (Simmonds & Gilmour, 2005). Crafting a contract is by no means an easy job. In order to properly manage outsourcing services, the book entitled Governance of Outsourcing has laid down the following requisites of a good contract: –  Outsourcing contracts should indicate what activities are exempted from outsourcing. It should clearly identify the type of service offered. Complicated and permanent outsourcing requirements may require a more integrated approach (Simmonds & Gilmour, 2005). – Once the outsourcing strategy has been determined, service provider contracts must clearly point out the methods and structures of the outsourcing agreement. It should clearly establish the responsibilities, goals, and roles of the parties involved. This can be formalized through the creation of a governance schedule. Defective approaches should be taken out of the picture. If management is unable to handle such processes, it is unlikely for the outsourcing provider to handle these processes as well (Simmonds & Gilmour, 2005). – Good outsourcing contracts must have provisions that will clearly evaluate the competence of the people who will be involved in providing outsourcing. Likewise, there should be provisions for checking the credibility and reliability of the chosen service provider (Simmonds & Gilmour, 2005). – After a year of offering outsourcing, the service provider should work out a re-negotiation of the contract. If the terms of agreement has a global scope and the service is provided to several components of an organization, there should be supporting contracts for every country involved. Contract re-negotiation should be included in the standard operating procedure of the outsourcing firm (Simmonds & Gilmour, 2005). – Proper channelling of information should be established as this will ensure improved control instead of drawing reactions. Every communication resource should be utilized in order to guarantee that any human resource personnel involved is properly informed (Simmonds & Gilmour, 2005). – Any transfer of service connected to the agreement must be accompanied by a formal plan and should be acknowledged by the two parties involved in the process. Benchmarking and measurement should likewise be provided in order to properly manage project costing. This is an important aspect in the total conduct of negotiating for a contract (Simmonds & Gilmour, 2005). – Aside from daily monitoring, the contract should likewise provide for regular benchmarking. Stable governance should be dynamic. Through periodic benchmarking, the service provider will remain valuable and will become the foundation of decisions whether to proceed with contract re-negotiations or abolish the contract (Simmonds & Gilmour, 2005). The ITGI survey further revealed that among the organizations included in the study, the main reason why clients outsource is because there are not many people within the organization who have the expertise to perform such service. Forty eight percent of the surveyed organizations support this reason while the remaining 42 percent resort to outsourcing as a cost-reduction measure. However, minimizing costs is not as crucial as improving the value of the organization (Simmonds & Gilmour, 2005). There are various benefits that can be derived from outsourcing service. One of the major benefits of this kind of process is better quality of service. Since the organization paid the service provider who specializes in such kind of roles, the firm would have an assurance that the finished product would not be haphazardly done. Another advantage of outsourcing is improved handling of risks. Since the service provider is trained and experienced with the line of work they are paid to do, the risks involved will be much lesser. The outsourcing firm are more equipped to handle possible risks than an employee of the organization who might not have the time to troubleshoot risks. Likewise, there is no need for the organization to select and utilize its own personnel. Instead, the staff of the organization can focus their energy on performing more important and worthwhile activities. The last advantage of outsourcing is scalability. If the organization is satisfied with the performance of the outsourcing firm, it could require its services to perform other needs. For example, a service provider providing data entry functions for a certain organization may be expanded to perform database management duties as well. More and more organizations are realizing the importance of outsourcing as an effective means of strengthening the quality of their business. In order to completely maximize the many advantages of this process, there is a need to ensure the proper governance of these processes.   By drafting stable outsourcing contracts, service providers would be able to address and remedy any possible loopholes that may arise from the outsourcing agreement.  Ã‚   Thus, assuring that their customers are satisfied with the service they provide lies on how effective the outsourcing agreement is crafted by the service provider.   Otherwise, it could lead to a short-term and dissatisfied client.